In essence, a brand is the identity of any business. From modest barber shops to Fortune 500 corporations, every business has a public-facing image. When you hear the term “Branding” you might immediately think of logo design—and that may very well be the cornerstone of all successful brands. However, the concept is much bigger than that.
Branding is all about consistency and recognition—which carries through to your color palette, website, font usage, business cards, letterhead, signage, television commercials, van wraps, promotional products, social media posts, and the list goes on. Your brand is a rulebook for how your company looks and what it says.
As a business owner, you may find yourself in one of the following scenarios: just starting out and need branding from the ground up or you’ve been around for a while and feel it’s time for a re-brand. Either way, some outside perspective is exactly what you need. Entrepreneur recently said it best, “hiring a brand expert will provide a surface-level assessment of the brand that is incredibly valuable.” We firmly believe a solid brand can make any good business great.