Our brand strategists will bring your visual identity to life through logo design and usage guidelines.
In essence, a brand is the identity of any business. From modest barber shops to Fortune 500 corporations, every business has a public-facing image. When you hear the term “Branding” you might immediately think of logo design—and that may very well be the cornerstone of all successful brands. However, the concept is much bigger than that.
Branding is all about consistency and recognition—which carries through to your color palette, website, font usage, business cards, letterhead, signage, television commercials, van wraps, promotional products, social media posts, and the list goes on. Your brand is a rulebook for how your company looks and what it says.
As a business owner, you may find yourself in one of the following scenarios: just starting out and need branding from the ground up or you’ve been around for a while and feel it’s time for a re-brand. Either way, some outside perspective is exactly what you need. Entrepreneur recently said it best, “hiring a brand expert will provide a surface-level assessment of the brand that is incredibly valuable.” We firmly believe a solid brand can make any good business great.
Vertical Fold offers a full suite of branding services—at the core of which is logo design. Inventing (or reinventing) your company’s persona is no small task. This vital exercise requires a trained eye, objective viewpoint, and creative mindset. We think beyond the logo to provide all the assets and guidelines you might need in your current and future marketing. Partnering with an agency like ours will bring your brand to life from concept to creation.
When we create a logo, our designers consider the context of its potential use. A great logo is consistent yet versatile. It should be visually appealing, but clever and informative as well.
Instead of leaving our clients in the dark during our logo design process, we deliver several conceptual sketches at every stage. This allows you to participate in the brand’s evolution from rough idea to final product. In the end, you receive a vector logo—scalable to any size, for use online or in print. Oftentimes, this includes a stacked (vertical) version, a primary (horizontal) version, and square (icon) version for social media.
Upon completion of the logo, the world is your oyster. We can dive right into defining supportive brand elements such as color scheme, font families, and core messaging. Armed with a document of brand guidelines, designing collateral such as business cards, letterhead, and presentations is a snap. Our goal is to establish rules to ensure your visual identity is always consistent, beautiful, and on-brand.